Ebbs and Flows of the Patch Business

If you regularly purchase embroidered patches, you may have noticed that among your favorite retailers their stock patches begin to dwindle moving into October and November. Have you ever wondered why that is? It's primarily due to the ebbs and flows of the business as related to the customers who make the most purchases. Like any business, selling embroidered patches has its busy seasons and slow seasons.

Though embroidered patches are purchased by individuals from all walks of life, the most common customers are motorcycle riders. Sporting clubs, youth groups, churches, and other organizations that use patches typically buy a large lot of a single patch for identification purposes. That's about it for many of these groups. But bikers are constantly buying embroidered patches to attach to their vests, jackets, hats, and shirts. And many of them rotate their patches often enough that older, unused ones become part of a trading collection.

The stock patches carried by retailers reflect this reality. So when the majority of bikers put their motorcycles away in late fall they also stop buying patches at the same time. The winter months are the best time to work on that bike -- give it a tune-up, make minor repairs and modifications, and so on. It's not a time when most bikers are thinking about new patches.

But with about a month to go before the annual Daytona Bike week rally minds once again turn to bright sunshine and the open road. That's when retailers have to make sure their stock patches are up to speed. That's when customers are look for Daytona Patches along with a couple of new ones they can take to the rally.

So there you have it; now you know.

Latest Posts

Products from our Store

loading...